Web site tracking

A cornerstone of our approach is measurement; we believe that if you can measure it, you can improve it.

For example, an e-commerce site could improve the conversion to purchase of its visitors, or it might be identified that a lead generation site is simply not providing the right call to action at the right time.

Traffic measurement services are offered at two levels.

Basic

Utilising server log files to mine actionable data for site improvement. The basic package is ideal for identifying traffic trends and providing a benchmark for site improvement.

Provided as individual monthly reports.

Real Time

A more sophisticated system, giving more accurate visitor information and profiling features. Visitor behaviour is collected in real time through the use of tracking cookies, allowing for live analysis of visitor data and trends.

Provided as an online, interactive reporting service.