Making the most of the traffic you have is an important part of online marketing, here we took another look at an important lead generation page and asked, how can we make this better?

Before the design update.

The form is simple enoiugh and positioned prominently on the right hand side of the page. But there are some key offers further down the page that might just make the difference between someone deciding to enquire and moving away from the page.

The first thing was to promote the top offers to the prominent bar at the top of the page, that made perfect sense, but wouldn't it be great if we could link that offer graphically to the contact form?

After the design update.



So that's what we did! In the updated design we linked the offers and the response mechanism, as well as updating the submit button to be more appealing both graphically to encourage clicking but also by improving the button text."Send Enquiry" was changed to "Find out more" which is both friendlier, and more encouraging.